SUMMARY
Experienced product leader who excels at delivering exceptional customer experiences. Deep understanding of customer service operations, contact center dynamics, and member management platforms. Adept at collaborating with cross-functional teams, including engineering, design, and data science, to deliver impactful solutions. Thrives in fast-paced environments and possesses exceptional communication and organizational leadership skills.
EXPERIENCE
Product Manager, Comscore — 2017-2024
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Defined product vision and strategy for diverse initiatives, including a membership subscription system, national advertising reporting tools, and data disclosure systems.
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Led the adoption of Agile methodologies, ensuring alignment with Software Development Managers to optimize development processes.
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Cultivated strong relationships with key stakeholders and clients to refine customer deliverables and elicit product refinements.
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Coordinated cross-functional teams to ensure timely delivery of features.
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Collaborated with the User Experience team to establish processes for integrating client feedback into development cycles.
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Partnered with Quality Assurance and Analytics teams to analyze client data for accuracy and impact.
Client Services Analyst, Comscore — 2016-2017
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Spearheaded the production of product training videos for software applications, enhancing user comprehension and adoption.
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Developed comprehensive documentation and standardized operating procedures for complex processes, promoting operational efficiency and consistency.
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Generated customized analytics for clients using Alteryx, providing data-driven insights.
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Regularly refined product offerings to meet client needs, resulting in a promotion to Product Management.
Marketing Specialist, Eleven — 2012-2015
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Designed and produced a comprehensive suite of corporate training videos, facilitating knowledge transfer and skill development across teams.
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Coordinated the annual event plan and budget, encompassing trade shows, speaking engagements, educational sessions, and internal events.
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Managed and monitored social media and telemarketing campaigns to expand brand reach and engagement.
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Established and maintained marketing campaign analytics and goals, enabling data-driven performance evaluation and optimization.
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Cultivated customer relationships through testimonials, surveys, and customer success stories, strengthening brand loyalty and advocacy.
Marketing Manager/Sustomer Service, Zooper Lan Enterprises — 2011-2012
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Managed and budgeted marketing development projects, including video/photo shoots, trade show events, and catalog design.
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Led customer service initiatives through social media, email, and phone interactions, ensuring a positive customer experience.
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Managed customer acquisition, contributing to business growth and revenue generation.
EDUCATION
Portland State University - School of Business Administration
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Bachelor of Science in Marketing & Advertising with Business Honors
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Digital Marketing Strategies Certification
